Oman's tourism representative office in Paris, which has been operating since 2002, is preparing to close its doors in September, as its director, Rania Khodr, announced at an emotional press conference. This decision, the result of a two-year review by the Omani Ministry of Tourism, marks a turning point in Oman's tourism promotion strategy, which now aims to explore new avenues to attract French visitors to this magnificent sultanate.
Oman's tourism representation office in Paris, launched in 2002, is to close its doors in September, its director, Rania Khodr, announced at an emotional press conference. The decision, the fruit of two years of reflection by the Omani Ministry of Tourism, will take effect on 20 September. This change of direction is part of a new strategy to promote tourism in the sultanate, and opens up new prospects for collaboration with its partners in France.
A change of strategy for Oman
The closure of the Paris office is accompanied by a significant strategic reorientation for Omani tourism. Rania Khodr explained that the announcement was intended to give the office's partners the time they needed to adapt to this new impetus. From now on, Oman plans to focus on other avenues to promote its rich and diverse tourism offering, which is still little known to the French public. This new approach marks an important step for the country, which is keen to innovate in its communications and interactions with the French market.
Encouraging results for the Oman Tourism Board
Despite the sadness surrounding the closure, Rania Khodr takes a positive view of the work carried out by the office since it opened. In the space of almost two decades, the number of French visitors to the Sultanate of Oman has risen from 2,000 in 2002 to 60,000 in 2019. This spectacular development is testimony to the effectiveness of the efforts made to develop French interest in this unique destination. Even against the backdrop of the health crisis, the figures for 2021 show renewed interest, with 26,000 visitors recorded between January and May, almost equivalent to pre-pandemic levels.
A positive image of Oman in France
The success of the Oman Tourism Office in France is largely due to its ability to build an attractive and dynamic image of the country. The Director expressed her gratitude to the various players, both Omani and French, who have supported this initiative over the years. This collaboration has enabled the French to discover cultural treasures and breathtaking landscapes, transforming Oman into a popular destination for travellers in search of authenticity and a change of scenery.
Muscat, a destination to discover
The capital, Muscat, boasts a harmonious blend of tradition and modernity, offering visitors a unique experience. Architectural wonders, such as the sumptuous Sultan Qaboos Grand Mosqueand the famous Royal Opera House are perfect examples of Oman's cultural wealth. What's more, the historic city of Muscat is full of treasures, such as the ancient corniche of Matrah, adorned with typical wooden balconies. This enchanting panorama helps to attract an ever-growing number of visitors.
What does the future hold for Omani tourism in France?
The closure of the tourism office in Paris does not mean the end of trade between Oman and France. On the contrary, this transition opens doors to new forms of collaboration to promote the destination. Players in the sector, whether in tourism or public relations, are being called upon to redouble their efforts to maintain Oman's appeal in France. There are many promising opportunities to work together to boost Oman's presence on the French market.
Promising future exchanges
As the Paris tourism office closes its doors, Rania Khodr speaks of her desire to see new platforms for cooperation emerge. The Omani and French authorities, as well as the various tourism stakeholders, will need to explore innovative initiatives to ensure that the positive momentum seen in recent years continues. This will be crucial in continuing to showcase Oman's unique assets to French travellers.
For those wishing to explore this beautiful destination, it is possible to complete a e-Visa Omanmaking it easier to get there administratively.
Comparison of the impact of the closure of the Oman tourism office in Paris
| Aspect | Details |
|---|---|
| Closing date | 20 September |
| Closing target | Change of tourism strategy |
| Visitor numbers | From 2,000 in 2002 to 60,000 in 2019 |
| Health context | 26,000 French visitors between January and May 2021 |
| Image of the destination | Successful promotion of Omani culture and landscapes |
| Future collaborations | A new approach to working with partners |
| Government support | Gratitude expressed by the director towards the authorities |
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